Amazon Customer Lifetime Value (CLTV) Service

Ever wondered how much your customers are really worth on Amazon?

Know whether it's new customers or returning customers driving your Amazon sales?

Do you know how much you can afford to spend to acquire new customers on Amazon?

Well Amazon makes it IMPOSSIBLE to find out.

Worse is that the only software out there either shows only one data point, or costs a minimum of $250/month to get the in-depth data, with minimum contract commitments etc. As a small brand, you just don't need to focus on this detail yet, BUT the data is important to your business.

Fortunately, it doesn't need to be this complex, or expensive. The data that these software tools extract is available but nothing exists to make it quick and easy to understand.

That's why I built this tool and service!

You'll receive:

1. Dashboard showing you all key metrics around your Amazon business (screenshot example below)
2. Video explaining the data, whether you're over spending or underspending, and where opportunity lies.
3. BONUS: if you drop a link to your brand, i'll provide one actionable tip in the video to help you improve your metrics

Sample Dashboard

Here's the data this tool will establish for you:

• Customer Lifetime Value (Overall)
• Repeat purchase rate
• AOV/Lifetime value for customers who do repeat purchase (ie. if a customer orders >1)
• Customer purchase journey - which products do they buy 2nd after 1st purchase most frequently.
• Revenue from 1st time customers vs. existing customers, what % of revenue is driven by repeat business.
• Compare cost of acquisition (CAC) with total Lifetime Value - are you making money? spending too much or too little? (not shown above)
• Order frequency rates, such as average time between re-orders, max time between reorders
• Time of day analysis - when do orders take place during the day (not shown above)
• Top locations - where are your orders coming from (not shown above)

To get the raw data, it will take 10 minutes of your time to share it with me.

I'm continuously improving the service, so for the first 50 customers, every time we release a new metric or make an improvement to the software, I'll send you an updated version of your data free of charge.

Who is this perfect for?

• Small brands with a replenishment business model ie. Supplements, beauty, cleaning etc. that have no idea if customers purchase again
• Brand owners that don't want to spend time learning another tool -> that just want the data, what it means and actions right now
• Brands that don't have budget (3000$/year!) for expensive recurring software tools that they barely use
• Brands that just don't need to be using a software tool every day!
• Brands that want to understand whether their customers behave product to product

NB:

It's important to note that Amazon doesn't give certain data, and so some of the methods used in this tool are approximations. For example - it's impossible to get new to brand data for sponsored products on Amazon. They only provide it for sponsored brand ads. Therefore we have to use an approximation. Full list of the assumptions will be provided with your report.

Not Convinced? You're welcome to WhatsApp me and i'll happily answer questions. Link below!

About Me

Hi, I'm Elliott. I've spent the last 6 years building a businesses on Amazon both as a brand owner and as an agency, Nomaza. Most recently I built Elliotts, a fresh flower delivery brand exclusively on Amazon.

In that 6 years, I've banged my head against the Amazon seller dashboard every day experiencing every facet of the platform. Now i'm going to help you so you don't have to do the same!

While building Elliotts, I've spent the last year thinking about what small brands really need to grow on Amazon during a time when cost of goods are rising, consumer spend slowing and Amazon becoming more competitive. Amazon is getting harder, and brands can't sustain the overhead of agencies and expensive software tools, who then just outsource work to make profits.

Brands just need the answers right now, and that's what i'm looking to solve. Giving brands the answers they need, fast, without the overheads. There' too much nonsense out there when it comes to Amazon - I'm on a mission to change that.

(This is me at the Canton Fair, China, October 2019. Most ridiculous place i've ever been. Hundreds of football fields worth of every consumer product under the sun)

Here's a list of some of the well known FMCG brands I've helped since 2019:

I have also worked in M&A analysis for due diligence on the Amazon businesses for big brands like Inspired Pet Nutrition, owner of pet food brands Harringtons and Wagg (acquired in 2021).

If you have any more questions, then please don't hesitate to get in touch...